I seem to have a penchant for commercials (Refer to my Mr. Peanut post) and so I admit with no shame that, yes, a mere commercial sparked this sense of wonder within me. Again.
Why commercials? I have a theory. Commericals = flash fiction. Do you see it? They share the same power. Both are short on time. Both can leave an imprint. Either you can flash a bunch of numbers and facts with a plainly dressed woman with white teeth or... you can take the opportunity to hit your viewers hard. Create not just a good ad, but an unforgettable story; something that still lives inside the viewers mind long after the program comes back on.
The commercial this time is for the Kia Optima 2011. Now, I usually hate car commercials. I'm not impressed with grinning families piling into shiny cars. I yawn when the sleek racers traverse various terrains. But this is no average car commerical. Here's a bar of screenshots:
A train full of animal-headed gentlemen and a pretty girl? Ooooo. Here's the commercial in its entirety:
Cool, right? I'm in love (of course I am - did you see the diorama?).
It's nostalgia alright. A pure dose of it. But after my head stopped spinning, I noticed that there was something familiar about it. Boy is in his room, ready to fall asleep, and then he goes soring off somewhere in his bed. Hm. Okay. Just like the animated movie, Little Nemo: Adventures in Slumberland (1989).
So what is with this image of the sleeping child going on a moving journey through odd, magical worlds? It's become a symbol. I believe it represents hope because we still have the ability to dream. The most important part is to never forget. So even as the kid in the Kia commercial becomes a grown-up in a fancy car and Nemo wakes up after his final adventure in Slumberland, we still leave both worlds with the strong sense that they won't forget what happened in their dreams. What do you think?